What is a Search Engine?
A Search Engine is a software which helps to find a specific result for a specific web search that a user does.
When a user search for anything on Google or other Search Engines like Yahoo, Bing, etc. he/she enter their query in a query box and then Google displays a page which shows results that contains answer of those queries.
The page that appears on the users screen showing different results is known as Search Engine Result Page or SERP(s).
You can also read On Page SEO :- Top 23 Factors That You Must Consider to rank higher among Search Engine Result Pages (SERPs).
The results are inclusive of multimedia, content, tables, infographics, etc. The best result appears at the top of the SERP followed by another depending upon the content reliability and accuracy.
How do Search Engines Work?
Search Engine operates in 3 processes. These are as follows :-
- Searching and Ranking
CRAWLING :- The Crawlers are obliged to crawl the web pages that exist on the web. A Search Engine constantly monitors new or updated existing pages on the web and as soon as it finds it, it add those pages to its list of known pages.
The process of finding new pages and adding it to the list of known pages is known as URL discovery. After adding pages to the list, the crawler crawl those pages to examine the content they possess. There is a proper algorithm of how the pages will be crawled and when it will be crawled.
INDEXING :- Once the crawler complete the crawling process, the content which the web pages contains get processed. It get analyzed and embed with metadata and attributes which basically helps Search Engine to understand the basic agenda of the content.
Also, it helps to remove the duplicate pages existing on a single website. The issue of duplicate pages on a single website is known as Canonical Issue.
SEARCHING AND RANKING :- Whenever a user search for anything, Search Engine start searching for the index for related pages and returns all the possible results in Search Engine Result Pages or SERPs. The ranking of websites depend on various factors like quality of the content, backlinks, keyword selection, etc.
Search Engine from specific countries prefer to prioritize websites which are in native language over the websites which are in English. Ranking of website is inclusive of website traffic, keyword research, content quality, high quality backlinks, etc.
Best 5 Search Engines
Following are the Best 5 Search Engines, other than Google :-
Baidu is a Chinese Search Engine. It functions just like that of Google. The main focus of Baidu is China where it has the authority to manage the search market. Baidu is country specialized engines and tries to focus on the web pages that are in Chinese over the pages that are in English or any other language.
Google is being banned from the mainland China. According to the Stat counter, Baidu commanded above 78% share of Chinese Market in February 2021.
Baidu offers numerous features to its audience like, anti-virus software, encyclopedia, videos, news, etc. Baidu has many competitors like, Google Hong Kong, Microsoft Bing, etc. Although Google is banned from the mainland, it still operates in Hong Kong, Taiwan and Macau.
Yandex is a Russian Search Engine. It is the biggest Russian Technology company and provides numerous products and services. It includes following :-
- Streaming Music
- Data Management
- Alice – The Voice Assistant
- Online Promotions
- Yandex.Taxi, etc.
Yandex was founded in 1997. Yandex functions just like that of Google and Yahoo, etc. A person enters their query in search query box and hits enter and Yandex show related results for the query.
Based on the query, it shows many images, videos, or other URLs or results. The same thing happens in its SERPs too, sites get ranked depending on various factors and it is known as SEO.
Bing, also known as Bing Search is a Microsoft developed Search Engine. It helps in web searching. Bing can also be accessed via Microsoft edge.
Although Bing and Google are similar in functions but still they are different from each other in many interfaces. The homepage of Google is simple and has minimal design whereas in Bing, the homepage contains amazing photography and latest news updates.
If one is looking for new updates one must consider to use Google instead of Bing because Google also displays the date and time of the post. Whereas Bing does not mention the publishing date which makes it difficult for the person to identify whether the news is currently updated or not.
Bing provides Binge Advertisements. It also allows the image search via keywords or via the image itself. It is inclusive of Bing Maps too, which helps to provide the status of traffic and gives directions. Microsoft Translator and Bing Shopping is also a great resource.
DuckDuckGo is a Search Engine that is getting the highest popularity nowadays. Most websites collect user data for many years and later sell that data to the third party. The best example for this is Google and Facebook. DuckDuckGo was launched in year 2008.
DuckDuckGo focuses on user privacy. It offers different apps for various systems and multiple extensions for different browsers. It has over six million users.
Among Search Engines, it holds 2.51% market. It provides advertisement which is 10 time less costly than that of Google. DuckDuckGo provides the following features :-
- Products & Services
- Weather Updates
- News Updates, etc.
You.com is a Search Engine that gives priority to its users. It provides its users with a combination of Search Results, extensions, applications, etc. It presents the data in such a way that it creates an interface of ones digital life. It keeps the user data safe.
It provides customize experience to the users or to use private mode. You is better than Google because while provide search query results, it provides various links one after another but You provides result with multiple rows. It gives a summary of linked pages.
YOU helps its users by finding out the best results in just few seconds. It helps you to compare fast instead of wasting time and checking out other sites. It shows the result depending upon the relevancy or the preferences you have selected in the settings. It provides the best content in less time.
There are many Search Engines as we discussed above. All of them either it is Google, Yahoo, Bing, Yandex, DuckDuckGo, YOU, Yep, etc. have one thing in common and it is that all of them prioritize their audience.
Google is currently holding the highest no. of audience i.e., 92% because it is easily accessible and has a good user experience followed by quality content and user satisfaction. It is the most popular among everyone in the world.
Yahoo the biggest competitor of Google failed badly and lost its audience because they did not catch up with the dynamic environment. The biggest reason of its failure is that Yahoo breached 500 million users’ data followed by frequent server crashes. The users experience declined and they switched to Google.
Baidu, the Chinese Search Engine holds a great power. But it is banned in India. Baidu is the country specialized search engine which means, it prioritize the content written in its native language over the content written in English or any other language. Google is banned from mainland in China but still operational in Hong Kong, Macau and Taiwan.
Recently, a new Search Engine, YEP is introduced. It was launched on 6th June, 2022. YEP challenged to beat Google in its initial stage only. It is the revenue sharing Search Engine.
Yandex is a Russian Search Engine and provides various features like voice assistant by Alice, Yandex Maps, Taxi, Advertisements, Music, etc. It is user friendly and helps its users to get quality information and satisfy their needs.
Microsoft Bing is another most popular Search Engine. It was introduced by Microsoft. It holds a great percentage of audience. This Search Engine’s homepage holds a great scenic beauty followed by current updates.
All in all, In conclusion, a great Search Engine, must prioritize its’ customers privacy and do not let anything go against its users. It must treat its customers well. It must ensure that the audience get what they actually need. They must be oriented to satisfy their customers’ requirements.
Frequently Asked Questions (FAQs)
Q1. What is a Search Engine ?
Ans :- It is a software which helps to find a specific result for a specific web search that a user does.
Q2. Name any 5 Engine other than Google.
Ans :- Baidu, Yahoo, Yandex, Bing, DuckDuckGo, YOU, Yep.
Q3. Name the leading Search Engine along with the percentage it holds.
Ans :- Google being the leading engine holds 92% of audience in the world.
Q4. Why Yahoo failed and people switched to Google?
Ans :- Yahoo failed because of its static nature. They did not tried to catch up with changing environment and its needs.
Also, 500 million users data breached and it has frequent server crashes. People were disappointed from Yahoo and they switched to Google.