What is Digital Marketing?
Digital Marketing:- Marketing is a tool which connects the audience with the sellers. And nowadays, most of the people are engaged on the internet, so it’s a big opportunity for the sellers to get the potential buyers via the internet.
Digital Marketing is the marketing which is done via the internet using digital gadgets.
Any type of online marketing or selling or any type of promotion of products or services through the internet using electronic media is Digital Marketing.
Companies, Businesses use different marketing strategies to gain new potential customers and to retain the old ones. This includes marketing through emails, social media and websites.
Through Digital Marketing you can reach a higher number of audience in a short time period. Digital Marketing is emerging globally and it will soon replace traditional marketing.
What is Marketing?
The word ‘Marketing’ is being derived from the word ‘Market’. Market is a place which offers different products and services to potential customers.
Marketing is a process which connects the audience with the sellers. Marketing helps the sellers to explore and deliver value to meet the needs of the prospects.
Two types of Marketing are :- Digital Marketing and Traditional Marketing
It refers to the activities which a company undertakes to promote its sales. Marketing uses the “Marketing Mix” technique, which includes four Ps. These are: Product, Price, Place and Promotion. These are explained below:
A Product is an item or items that a business offers to its customers to fulfill their needs and demands.
In Digital Marketing world, Before launching any product, the business must investigate certain things about it. Its competitors, substitute products available, whether it can be paired with existing product line etc.
Price refers to the amount, which the customer will pay for that particular product or service.
Before setting a price, the company should undertake all the measures and expenses like marketing cost, distribution cost, profit, etc. It should also consider the price of competing products in the market.
Place defines how the company will sell or display its products and services, whether directly through the physical storefront, or online or both.
Every business try to showcase their products in front of its prospective buyers, those who actually want to buy their products or get their services .
Promotions are very famous in Digital Marketing. It is a technique in which the business communicates with its buyers and convince them that they need this product and the price they are paying for it is totally worth it.
It includes media strategy, public relations, sales promotion, sponsorship and advertising.
Why Digital Marketing?
Nowadays, people prefer not to go out to buy things, and prefer to buy online.
People usually surf the internet to explore new products. Through digital marketing, businesses can run advertisements of their products or services to let people know about that.
People have moved on to digital gadgets like tablets, phones, laptops etc. which are the areas where the digital marketers are gaining a lot of spotlight.
The internet is flooded with advertisements of products. Products marketed digitally are available for the customers, 24×7 round the clock.
Where traditional markets do not offer products 24 hours, as they offer a limited time period when the customers can visit the store to buy products, digital marketing helps customers to buy products at any time of the day, sitting in any corner of the world.
Types of Digital Marketing
Following are the different types of Digital Marketing:-
- Search Engine Optimization (SEO)
- Content Marketing
- Social Media Marketing (SMM)
- Search Engine Marketing (SEM)
- Affiliate Marketing
- Influencer Marketing
- Email Marketing
Search Engine optimization (SEO)
In Digital Marketing, SEO or Search Engine Optimization, is the process used to optimize a company’s website’s technical configuration, better content, user friendly experience to rank its website higher among search engines.
It is the best way to gain more and more audience. Better and relevant content helps the website to grow more and more.
SEO includes various on page and off page techniques to improve the website’s relevance among Search Engine Result Pages orc SERPs.
The main aim of SEO is to increase organic traffic and attract more quality leads without advertising and paying for it.
It is a time consuming process and it requires a lot of patience and time. It requires a lot of efforts and it may take several months to see improvement in Search Engine Rankings.
Content Marketing is a marketing that focus on publishing the content for the audience online.
Being a part of Digital Marketing, Content Marketing helps to attract more audience by sharing free content online, with its audience by publishing and delivering it to them.
It provides valuable knowledge to the customers and creates willingness to purchase products from company in future.
Content should be uploaded on regular basis, keeping the target audience in mind. It helps to generate more leads and increases brand awareness. But, consistency and quality material are the most affective tools.
The content must meet the needs of target audience. It takes a lot of time to rank organically for the keywords.
Social Media Marketing (SMM)
Social Media Marketing is the process through which the companies advertise or promote their products or services via social media to connect with customers in a more organic way with the existing customers.
The use of social media platforms such as Facebook, Twitter, Instagram, etc. to promote products, services, or brands.
Via Digital Marketing, Social Media helps a business to create their profiles and post their products over there. It would help the audience to know about their products.
Businesses can run their ads to promote their products to reach to more targeted audience. SMM is a process through which a company can advertise its products and make more people aware about it.
Search Engine Marketing (SEM)
SEM or Search Engine Marketing means promoting the company’s website content to rank higher among search engine traffic.
It encompasses a broader set of strategies that aim to increase website visibility through paid advertising on search engines.
It includes paid search campaigns, commonly known as Pay-Per-Click (PPC) advertising, where businesses bid on specific keywords to have their ads displayed prominently in search engine results.
It is a strategy used to increase the visibility of a company’s website in Search Result Pages, also known as SERPs, with the help of Digital Marketing.
It provides immediate visibility and faster results compared to SEO. It also allows businesses to have more control over their advertising campaigns, including ad copy, landing pages, and targeting options.
The businesses which promote someone’s products or services on their own site to their audience is known as Affiliate Marketing in Digital Marketing.
For this, the third party or the business which promotes the product, charges some percentage of the sales when a leads purchase any product or any service.
It focuses on generating more lead and increasing sales. These are usually bloggers and publishers. The standard payment is percentage of sales or “pay per action”.
In Digital Marketing era, influencer Marketing is most famous. It means that it is a marketing done by Influencers.
In this, business take help of Influencers to promote their goods. Nowadays, it is most common among social medias like Instagram, Facebook and YouTube.
Businesses usually take help of celebrities, bloggers, industry leaders and media personalities to promote their products so that their products can gain more exposure.
Businesses either pay them or just give them the products free of cost for promoting their products.
It also helps the business to create its Brand awareness.
Digital Marketing is changing the life of businesses with Email Marketing. It is the marketing in which the business send various commercial mails to its customers to make them aware about their products.
It includes sending advertisements, request donations, etc. It is used to enhance the relationship of the business with its prospective buyers.
The main advantage of Digital marketing is that, it has ability to target specific audience. Unlike traditional marketing methods. It allows businesses to identify and reach their ideal customer.
Digital marketing allows for real-time tracking and analysis, enabling businesses to measure the effectiveness of their marketing efforts and make data-driven decisions to optimize their campaigns.
It has transformed the way businesses connect with consumers in an increasingly digital world. Its ability to target specific audiences, cost-effectiveness, and real-time tracking make it an invaluable tool for businesses of all sizes.
However, while digital marketing offers numerous advantages, it is not without its challenges. The rapidly evolving digital landscape necessitates continuous learning and adaptation.
Marketers need to stay updated with the latest trends, technologies, and algorithm changes to remain competitive. Data privacy and security concerns also pose challenges, as businesses must ensure they comply with regulations and protect customer information.
With the right strategies and a customer-centric approach, businesses can leverage digital marketing to drive growth, build brand loyalty, and stay ahead in the competitive marketplace.
Frequently Asked Questions (FAQs)
Q1. Do I have to pay any money for ranking my site using SEO?
Ans :- No, SEO helps you to get organic traffic.
Q2. Which one is better? SEO or SEM?
Ans :- SEO is the best marketing strategy for long term results.
Q3. Why do companies prefer email marketing as the best type of marketing in Digital Marketing?
Ans :- It is Stable, Affordable and Controllable.
Q4. Do influencers get free products for promoting such brands?
Ans :- Yes, the company may either give them free samples or provide them with their amount.
Q5. How is affiliate marketing different from Influencer marketing?
Ans :- Affiliate marketers often helps to enhance sales whereas influencer marketing helps in long term by creating brand awareness.
Q6. Why do people prefer SEM over SEO?
Ans :- People prefer SEM over SEO because it helps them to grow faster and helps in increasing sales of a business.
Q7.Is Digital Marketing a boon or bane?
Ans :- Digital Marketing is a blessing in today’s existing era if it is done through proper means.
Q8. For long term results which one is better to opt SEM or SEO?
Ans :- SEO is the best for getting long term results.