What is Marketing?
Marketing is a process which a company undertakes to promote its products and services so that the target audience will get to know about that and may purchase it.
It includes Advertising, Selling and Delivering the products to the consumers or businesses. It is a tool which connects the audience with the sellers.
Basically, there are two types of Marketing:-
These are discussed below:-
Types of Marketing Strategies
There are 2 Types of Markets :
- Traditional Marketing
- Digital Marketing
These are discussed below :-
Traditional Markets were the primary way where the companies used to market their goods to the potential buyers.
Before technology and internet, traditional markets were the real players.
Traditional Markets use offline media to reach out to its audience. It includes Newspaper Ads, Billboards, TV or Radio Ads, etc.
Following are the types of Traditional Market:-
Digital Marketing refers to any type of online selling. Most of the people are engaged on the internet, so it’s a big opportunity for the sellers to get the potential buyers via the internet.
Digital Marketing is done via the internet using digital gadgets.
Digital Marketing is innovating new ways, of how a business can reach out to its customers via online mode. There are many marketing methods like:-
- Search Engine (SEM)
- Social Media (SMM)
You should also read :- Digital Marketing : The Best 7 Types
Two Most Famous Digital Marketing
- Search Engine Marketing or SEM
- Social Media Marketing or SMM
Search Engine Marketing (SEM)
SEM means promoting the company’s website content to rank higher among search engine traffic. It is a strategy used to increase the visibility of a company’s website in Search Result Pages, also known as SERPs.
SEM offers several advantages over SEO. First, it provides immediate visibility and faster results compared to SEO, which can take months to show significant improvements.
This marketing is particularly beneficial for new businesses or those launching time-sensitive campaigns. SEM also allows businesses to have more control over their advertising campaigns, including ad copy, landing pages, and targeting options.
With the right optimization and targeting, SEM can lead to higher conversion rates and a better return on investment (ROI).It can be costly, especially for competitive industries where bidding on keywords is expensive.
Additionally, once the advertising budget is exhausted, the visibility and traffic generated by SEM may disappear instantly. Unlike SEO, which can provide sustainable results over time, SEM requires continuous investment to maintain the desired level of visibility and traffic.
Following are the different types of Search Engine Marketing :-
- Search Ads
- Display Ads
- Shopping Ads
- Video Ads
- App Ads
1) Search Ads
Search Ads are the advertisements which the businesses run on search engines to get the top ranks on the SERPs depending upon the keywords user searched for.
These are the paid advertisements through which a business helps its website to get limelight. Search Ads are the text based Ads and “Sponsored” is being written in the beginning of ever Advertisement.
2) Display Ads
Marketing through Display Ads includes image, video, audio, text based advertisements that appears on the websites or apps.
The aim of display ads is to post the Ads on third party websites. These ads are usually interactive which results in higher and deeper engagement.
3) Shopping Ads
These type of Advertisements are created from product data. These are the product listings that appear on the top of Search Engine Result Pages or SERPs.
These advertisements entails all the information of the products that the business sells.
It includes Images, Title, Price, Store name and more.
4) Video Ads
Video Advertisements are usually shown at the beginning or at the end of any YouTube video or other websites.
Marketing done through these are created to sell products and services. They are made out of user data and helps to create brand awareness.
Following are the types of Video Ads:-
- Bumper Ads
- Native Ads
- Social Media Ads
5) App Ads
App Advertisements are designed to promote the applications across Google Search, Play Store, YouTube, etc.
They help users to know about new apps and help the apps to get new users.
Following are the different types:-
- Banner Ads
- Rewarded Video Ads
- Pre-roll Ads
Social Media Marketing (SMM)
SMM is the process through which the companies advertise or promote their products or services via social media to connect with customers in a more organic way with the existing customers.
SMM allows for direct interaction with customers, fostering engagement and building relationships.
Brands can respond to comments, address concerns, and provide timely customer support, thereby improving customer satisfaction and loyalty.
The use of social media platforms such as Facebook, Twitter, Instagram, LinkedIn, and others to promote products, services, or brands.
It involves creating and sharing content specifically designed to engage and attract the attention of a target audience.
SMM offers advanced targeting options, enabling businesses to reach niche markets and specific customer segments effectively.
SMM encompasses a wide range of activities, including posting text, images, videos, and links, running paid advertisements, influencer collaborations, and engaging in community management. The primary goal of SMM is to build brand awareness, generate leads, drive website traffic, and ultimately increase conversions and sales.
SMM allows businesses to target specific demographics, interests, and behaviors to reach the right audience with their advertising campaigns. This increases the chances of reaching potential customers and driving conversions.
Following are the different types of Social Media Marketing:-
- Social Media Management
- Paid Media
1) Content Marketing
It is a marketing that focus on publishing the content for the audience online.
It helps to attract more audience by sharing free content online, with its audience by publishing and delivering it to them.
It provides valuable knowledge to the customers and creates willingness to purchase products from company in future.
Content should be uploaded on regular basis, keeping the target audience in mind.It helps to generate more leads and increases brand awareness. But, consistency and quality material are the most affective tools.
The content must meet the needs of target audience. It takes a lot of time to rank organically for the keywords.
Must give a read : Content Marketing Made Simple: A Step-by-Step Guide
2) Sponsorship Marketing
It is a strategy where one business promotes an event led by another party in action.
Sponsorship involves financial contributions, donations and advertising.
Common methods used are TV, Radio, Websites, Social Media etc.
Person who pays for organizing such an event is known as Sponsor. Expenses includes the cost of creating ADs and publishing them on different social media platforms.
It is like a collaboration where the brand provides products or give money for promoting it on social media accounts via Influencers or Personal Brands or Authority Accounts.
3) Influencer Marketing
Influencer Marketing is self-explanatory. It means that it is a marketing done by Influencers.
In this, business take help of Influencers to promote their goods. Nowadays, it is most common among social medias like Instagram, Facebook and YouTube.
Businesses usually take help of celebrities, bloggers, industry leaders and media personalities to promote their products so that their products can gain more exposure.
Businesses either pay them or just give them the products free of cost for promoting their products.
It also helps the business to create its Brand awareness.
What’s New ? Marketers investing big in influencer marketing
4) Social Media Management
Social Media Management is the process which helps the business to get higher reach along with more number of followers.
It may take an year or so to get reach at the initial stage. It can bring significant amount of revenue to the business.
It is the process of listening, analyzing and engaging with the content which is posted on different social media handles like Instagram, Facebook and Twitter.
5) Paid Media Marketing
These are the inorganic marketing efforts handled by placement agencies. Businesses pay money to these agencies.
There are two types of Paid Pricing Models:-
- Cost Per Click (CPC)
- Cost Per Mille (CPM)
Types of paid media are:-
- Search Engine Ads
- Banner Ads
- Paid Social Media
- Native Ads
SEM leverages paid advertising methods to achieve immediate visibility and generate targeted traffic.
Social Media Marketing heavily relies on paid advertising to reach a wider audience beyond the organic reach. It involves allocating a budget for sponsored posts, ads, and influencer collaborations.
The key components of SEO include keyword research, on-page optimization, technical optimization, and link building.
SMM offers advanced targeting options, enabling businesses to reach niche markets and specific customer segments effectively. SMM encompasses a wide range of activities, including posting text, images, videos, and links, running paid advertisements, influencer collaborations, and engaging in community management.
Frequently Asked Questions (FAQs)
Q1. What does Display Ads contains?
Ans :- Images, Videos, Audio and Text.
Q2. What are the two types of Marketing?
Ans :- Search Engine Marketing and Social Media Marketing.
Q3. How is SEM different from SMM?
Ans :- SEM includes ads run on search engines whereas SMM includes promotion of products on social media handles.
Q4. Does Sponsorship includes Collaboration too?
Ans :- Yes, Sponsorship includes both Collaboration as well as Influencer Marketing.
Q5. What are the different types of SEM?
Ans :- Search Ads, Display Ads, Shopping Ads, Video Ads and App Ads.