On Page SEO :- Top 23 Factors That You Must Consider

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What is On-Page SEO?

On Page SEO is the process of optimizing a website or web pages to improve its performance to bring more traffic to website and rank higher among the Search Engine Result Pages or SERPs.

It consists of titles, tags, links, content, etc. Google and other search engines mainly focuses on the keywords used. Keyword selection is the main factor in On-Page SEO.

List of On Page SEO Factors

There are 41 factors that should be considered while doing On Page SEO. These are discussed as below:-

1. Post Name

The first factor of On Page SEO is Post Name. It refers to the name given to a specific post of your website. It must be unique.

It is a kind of title which helps to clarify what the post is all about.

Post Name is an important factor while doing on page optimization.

A Post Name can be same or can different to that of meta title.

2. Meta Title

Meta Title also known as Title Tag is the title which appears on search engine result pages while displaying results.

Meta Title

It is a great practice while doing On Page SEO. A Meta Title must contain following credentials :-

a number, a negative or positive sentiment, keyword, power word and it must be within 60 pixels.

3. Meta Description

Meta Description gives a summary of the content or the post or a web page. Just like Meta Title, it is also displayed on Search Engine Result Pages.

Meta Description

It appears below the Meta Title and gives an idea to users about what the content is about. It must contain following credentials :-

Keyword, Emotions, Power word, a number, and a length between 135-160 characters.

4. Content Plagiarism

In, On Page SEO, Plagiarism means copying someone else’s ideas or content and pretending that to be yours.

Search Engines like google are against this practice of copying someone else’s content. Your content must be 100% unique.

Google and other Search Engine also reject the content created by AIs. It is an important factor while performing on page optimization.

Also read Plagiarism Isn’t Flattering: How to Deal With Scrapers Who Copy Your Original Content

5. Focus Keyword

Focus Keyword refers to the keyword which is the main representation of the web page’s topic. It must be unique in every post. It must be included in post title, heading, body text, etc.

While doing On Page SEO, one must ensure that each webpage must contain Focus Keyword. The density of Focus Keyword should be between 1 & 2. A keyword must fulfill proximity and prominence factors and the content must include it at certain points to avoid the problem of orphan content.

6. Mobile Friendly Website

Another factor of On Page SEO is Mobile Friendly Website, which means the responsiveness or if your website can be seen by visitors in their mobile phone too.

Mobile Friendly

It must work same without any problem and provides a seamless user experience regardless of devices.

7. LSI Keyword Coverup

LSI keywords or Latent Semantic Indexing are the related keywords based on the content.

It is a kind of method that is used to understand the concept of the posts.

One must use LSIs in Meta Descriptions for performing better On Page SEO.

8. SEO Friendly URL

Uniform Resource Locator or URLs are the links that redirects to a specific post or the web page of a website.

A URL of a specific page must contain its keyword. It helps in better indication of a web page’s content. Each post or page has its own unique URL.

9. Tags Used

Just like Latent Semantic Indexing or LSIs, Tags are also the related keywords of the content. They give details related to a specific posts.

This On Page SEO factor helps to categorize the posts and pages. They are more specific than that of LSIs.

10. Headings

A post or a page looks good only when it contains headings and sub-headings. One must follow heading hierarchy while using them. That is firstly H1, followed by H2, then H3 and so on.

First alphabet must be in capital and the title must be in sentence case. A website must contain at least one H2 in its content.

11. Category

Categories are basically a section in which multiple posts can be categorized according to their relevancy with the category.

In On Page SEO, Categories are used for grouping the broader topics whereas tags are mostly keyword specific related to a particular content.

12. Featured Image

Featured image is a type of representative image for a post or a page or an article. These are also known as thumbnail pictures for private gallerias.

13. External Link

External Links are the URLs which redirects to another domain from one domain. It helps to gain credibility to the website. When you add links of trusted and reputed websites it enhances the trust on your website.

It helps Google and other Search Engines to understand your website content’s relevance for a particular query.

In On Page SEO, A web page must contain at least 2 external links.

14. Do-Follow / No-Follow Links

A do-follow link is the one which carries both link juice and link authority whereas a no-follow link is the one which only carries link juice but not link authority.

Do follow and No follow

Link juice means the value or the equity whereas link authority means a trust provided by a website for another domain or website.

15. Internal Link

As the name is self explanatory, internal links means the links which are inter-related within a website itself.

It is a link which redirects from one page to another page within a website. It helps to enhance user-friendly experience. It is obligatory to interlink your website pages in SEO.

16. Multimedia

People usually get attracted by the images or the videos used within the content.

One must use high quality and explaining images but should also take care of the image size and its format.

The image size must not exceed 100 kb and it must be in WEBP form, according to the revised terms and conditions of Google.

17. Length of Content

For doing On Page SEO the optimum length of content should be around 1500 to 2000 words. It is said that longer content helping in Search Ranking by dominating smaller content.

Above that, the content must be plagiarism free and 100% unique. Not even AI generated content is considered good for ranking your website.

Also read these White Hat SEO tactics to rank higher among Search Engines!

18. Keyword Density, Prominence and Proximity

Keyword Density tells how often a keyword should appear in the content with relation to total number of words in content. Keyword Density should be between 1-2%.

Keyword Prominence is the position of a particular keyword in the content. The keyword must appear within 20% of beginning of the paragraph.

Keyword Proximity means the distance between the two or more keywords. It should be noted that the keywords must be placed together for better SEO.

Checkout The Ultimate Guide to On-Page SEO in 2023

19. Alternative Text

Alternative Text is a text which explains what the image is basically all about and sometimes when the image fails to load, Alternative Text appears at that place.

In On Page SEO, your webpage image must contain your keyword as an alt text for once. Using Focus Keyword as alt text in images helps search engines to fetch your content.

20. Page Authority, Domain Authority and Spam Score

Page Authority is a score which defines how good a web page is that it ranks on Search Engine Result Pages. It varies from 1-100.

Domain Authority, Page Authority and Spam Score

Domain Authority on the other hand gives a actual score of whole domain. It explains how good a domain is to rank among Search Engine Result Pages. It also varies between 1-100.

Spam Score represents how much sites are also displaying the same content as that of yours. It does not mean that the site is spammy. It gives a percentage of chance to be penalized by Google or it may be permanently suspended.

21. Keyword Mapping

Another factor of On Page SEO is Keyword Mapping. It includes doing research for finding out the best keywords for the content. Every page contains a keyword.

It must be noted that a focus keyword, once used in a single webpage of a website must not be repeated again in another webpage as it might confuse Search Engines like Google.

22. Canonical Issue

Canonical Issue occurs when a website owner or a developer duplicates their content in different web pages or might because of wrong redirects.

When a website owns identical contents and 301 redirecting, it is clear that the website is facing canonical issues.

23. Chunk Your Content

Reading long paragraphs is way too boring for people nowadays. In On Page SEO it is suggested to chunk your content in shorter paragraphs so that people take interest to read your content.

Even Google mentioned this thing in its revised terms and conditions to break your content in small parts.

Frequently Asked Questions (FAQs)

Q1. What is Content Plagiarism?

Ans :- Copying the content from someone else and pretending it to be yours is known as Content Plagiarism.

Q2. What is the difference between Keyword Proximity and Keyword Prominence?

Ans :- Keyword Proximity defines the distance between the two or more keywords whereas prominence means the position of a particular keywords in the content.

Q3. What is a good Spam Score in On Page SEO?

Ans :- Spam score between 0-30% is low, 31-60% is medium and 61% and above is high.

Q4. Can we use same keyword again in another post of our website?

Ans :- No. It will lead to Keyword Mapping and may create confusion for Search Engines like Google.

Q5. What is the difference between Keyword Mapping and Canonical Issue?

Ans :- Keyword Mapping means repeating the same keywords again in another post whereas canonical issues refers to duplicate content or wrong redirects.


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